Founder Simone de Hoogh


“When our daughter was 6, she had trouble sleeping, anxiety attacks, scratched her head until it bled, hit her younger brother followed by deep despair about her own behaviour. She said she wanted to die, we didn’t love her and she hated herself. My drive to understand her and to be able to support her brought me where I am today.” Simone de Hoogh

Simone is a qualified Parenting Consultant, Family and Life Coach and ‘ECHA Specialist in Gifted Education’ with over twenty years of experience in advising, consulting and coaching schools, educational organisations, professionals, management, individuals, parents, children and teenagers and families. She is experienced in working with a wide range of children and families, she provides information and support for positively living with atypical and/or overexcitable children.

She has followed a postgraduate programme towards The European Advanced Diploma in Educating the Gifted at the Radboud University in the Netherlands, approved by the European Council of High Ability (ECHA) and received the diploma in 2008.

Simone de Hoogh has been married to her partner for more then twenty years and is the mother of two young adults. Simone de Hoogh’s journey led her to discover through her study overexcitability, asynchronous development, high-ability, twice-exceptionality (high-ability combined with a learning difficulty e.g. dyslexia) and about sensory processing and anxiety related issues. This knowledge helped to explain much of her own children’s behaviour. They have grown into happy young adults and Simone, now Devon-based, is an expert in helping children with this pattern of behaviour, and their families.

“Children with overexcitabilities tend to be over-sensitive, and can easily become over-whelmed and over-excited. They may be nervous or shy, or they may show strong emotional reactions,” explains Simone. “Their behaviour may be inappropriate or challenging and they are often misunderstood.”

Simone has been working to help other families with similar difficulties for over 12 years . Now her consultancy has developed into PowerWood, a social enterprise run with the help of her family and 30+ volunteers.

PowerWood is dedicated to helping families, their children and teenagers with overexcitabilities to improve their self-control, self-esteem and pleasure in life. PowerWood works to help children and their families recognise and understand overexcitability. Young people are encouraged to embrace the positives that accompany it, such as creativity, energy and the ability to think outside the box. PowerWood also teaches coping mechanisms to help these sensitive and intense children find happiness and a sense of belonging.

Simone is also a qualified teacher trainer for World Language developed by Laura Groebbé (2007). Using World Language, children can map their learning and thinking experience.

Change the world for the better

Simone de Hoogh has won an award from UnLtd, a charity which supports social entrepreneurs who have been recognised by UnLtd as: people with vision, drive, commitment and passion. People who want to change the world for the better.

Simone used this award to start in 2011 with the first PowerWood Camp which was a great success.

In 2012 she was awarded the Lloyd Banking group Social Entrepreneurs Programme, which is designed to support social entrepreneurs and, through them, help economic growth and regeneration in the UK. Simone will use this grant to further develop her PowerWood ideas.
Simone is very passionate about supporting parents:

“If a child learns something from their parent it has a more profound impact.” Simone de Hoogh

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